You're a florist and we know you're super busy which is why we've done the leg work for you and created a simple social media content plan for you to use. It's one less thing for you to think about, take a look below.
Goals:
Knowing your goals will help you create a social media strategy that aligns with your business objectives.
Increase brand awareness.
Boost customer engagement.
Drive sales and online orders.
Educate your audience about flowers and their care.
Target Audience:
Identify the types of consumers you want to purchase from you/collaborate with.
Local community members/other local businesses.
Event planners.
Consumers looking for gifts.
Interior lovers.
Flower/plant lovers.
Content Pillars:
Key themes or topics.
Visual Showcase
Show-off your beautiful arrangements.
Showcase seasonal flowers.
Behind-the-scenes shots.
Educational Content
Flower care tips.
Facts about different flowers (think flower meanings etc).
DIY arrangement tips (think Christmas wreaths or seasonal designs).
Customer Engagement
User-generated content (share content that your followers have tagged you in).
Polls and questions.
Customer testimonials or reviews. You can view our How to generate reviews for your florist business guide here.
Promotions
Special discounts.
Seasonal promotions.
Competitions and giveaways.
Event Highlights
Weddings.
Corporate events.
Local community events.
Suggested Weekly Content Schedule:
Top tip! It's recommended that small businesses should be posting on their social channels between at least 2-5 times per week!
Monday: Visual Showcase
Post a high-quality image of a popular flower arrangement with a caption describing the flowers used and the occasions it's perfect for.
Tuesday: Educational Content
Share a video or carousel post on how to care for a specific type of flower.
Wednesday: Customer Engagement
Post a poll on your Instagram/Facebook Stories asking followers to vote on their favourite flower arrangement.
Thursday: Promotional Content
Announce a mid-week special discount on certain flowers or free delivery for orders placed within the next 24 hours.
Friday: Event Highlight
Share photos from a recent event where your flowers were featured, tagging the event organisers and participants if applicable.
Saturday: Behind-the-Scenes
Post a video or series of photos showing the process of creating a floral arrangement, including sourcing, arranging, and final presentation.
Sunday: User-Generated Content
Repost photos from customers who tagged your shop in their posts, with a thank-you message.
Top tip! Don't forget to include a call to action at the end of each post telling customers how they can shop in-store, via your florist website or get involved. E.g. 'Shop now at www.floristwebsiteexample.co.uk' or 'Let us know what you think in the comments'.
Monthly Themes:
January: New Beginnings - Focus on flowers that symbolise new starts.
February: Valentine's Day - Promotions on romantic bouquets and rose meanings.
March: Mother's Day - Highlight special arrangements for mothers.
April: Earth Day - Eco-friendly flower options and sustainability practices in floristry.
May: Spring Blooms - Feature popular spring flowers and gardening tips.
June: Wedding Season - Showcase wedding flowers and arrangements.
July: Summer Specials - Feature vibrant summer bouquets.
August: Back to School - Offer teacher appreciation bouquets.
September: Autumn Favourites - Highlight seasonal flowers and arrangements.
October: Halloween - Create spooky themed designs.
November: Winter - Show that Winter doesn't always have to be dull with your products.
December: Holidays - Focus on Christmas, New Year and thank you arrangements.
Hashtags and Keywords:
Hashtags are a great way to increase the visibility of your posts on social media. Research relevant hashtags and include them in your posts to reach a wider audience.
Top tip! Here's a quick guide to hashtags:
Always start with #. They won’t work if you use punctuation, spaces or symbols.
Make sure your accounts are public. Otherwise, posts with hashtag content won’t be seen by any non-followers and stops you from reaching new audiences.
Don’t use too many words. The best hashtags tend to be relatively short, easy to read and easy to remember.
Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it's unlikely to be used or searched for by other social media users.
Limit the number of hashtags you use. Sometimes less is more. Too many hashtags can look like spam.
Here's a few you could use:
Tools and Metrics:
Tools (for creating and scheduling content):
These handy tools can make your life a little easier. Scheduling your social posts means that you can plan for your posts days or even weeks in advance, making it easier for you to post consistently and at times where your audience are most active and therefore likely to see your content.
Canva for creating visual content.
Meta, Hootsuite or Buffer for scheduling posts. (Meta is free to use and is inbuilt into both Facebook and Instagram, other tools may have free or paid-for options.)
Instagram Insights and Facebook Analytics for tracking engagement.
Metrics (how to measure success):
It's important to measure how your content is performing so that you can tailor future content with subjects/posts that have performed well previously. In turn this will keep your audience engaged.
Engagement rate (likes, comments, shares).
Reach (the number of people who have seen your post).
Follower growth.
Website traffic from social media.
Conversion rate from social promotions.
Tips for Success:
Consistency: Post regularly and maintain a cohesive visual style.
Engagement: Respond promptly to comments and messages.
Quality: Use a high-quality camera to capture your content (the cameras on Smartphones are usually enough).
Collaboration: Partner with local businesses and influencers to expand reach.
Feedback: Monitor performance and adjust the strategy based on what works best.
This plan should help you increase your online presence, customer engagement and drive more sales.
Social media is no longer optional for any business, florist or not. It can be a powerful tool for you to reach new customers, generate orders or boost your brand awareness. We hope you find these tips helpful and they inspire some new social content for your florist business, you can read our other Social Media Tips for Florists here or read our other blogs here
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