Flowers are an essential part of any wedding and your role in making a couple's special day beautiful is crucial. Florists have the responsibility of creating the perfect ambiance for the wedding, which can be a challenging task. However, with the right strategies, you can boost your wedding business and make your services stand out from the competition.
Here's 8 tips to grow your wedding business:
1. Establish a strong online presence
In today's digital world, having a strong online presence is crucial. Create a professional florist website (like eflora) and social media accounts to showcase your work, services and expertise.
Post pictures of your previous work, share customer reviews and create a clear call to action on both your website and social posts with how customers can get in touch with you.
Each of our eflora websites comes with an easy to use wedding consultation form for customers to fill out and request a call back whilst visiting your site. This page can be personalised with your own imagery to show off your unique style. Take a look at our other florist website features here.
2. Offer unique arrangements that fit your brand
We know that most brides to be will have been thinking about their dream wedding years in advance and will have lots of ideas of how they want their big day to be. Showing off your unique style will really help them understand how the flowers you create could fit with the ideas they have in their head.
Top tip! Be sure to take lots of pictures for your social channels of the flowers at each wedding you do - from close ups of the stems to the bridal bouquet and everything in between. Why not share pictures of your initial drawings vs. the end result so potential customers can get an idea of your design process?
3. Provide excellent customer service
Providing excellent customer service is essential for any business and floristry is no exception. Ensure that you're responsive, attentive and patient with your customers - remember you might do lots of weddings but your customers only plan on the one! Listen to your clients' needs, offer suggestions, provide them with detailed information about your services and be transparent about your prices.
Top tip! Create a wedding booklet for each of your brides for them to keep and use as a place to store information, receipts and drawings from you. This creates a perfect keepsake for your customer and also makes your service feel really personalised. Vistaprint have a great selection of materials which you can personalise to your brand.
4. Collaborate with wedding planners and other vendors...
A pretty obvious one but partnering with other businesses such as wedding planners or photographers could really help you expand your network and reach new customers. Ask them to create a link from their website to yours to create a smooth journey for customers. Plus, if another website with great domain authority* links to your website this will work wonders for your SEO** too!
5. Attend bridal shows and wedding fairs
Attending bridal shows and wedding fairs is another great way to showcase your work and connect with potential clients. Set up your booth, display a selection of floral arrangements and distribute your business cards and brochures. You could offer discounts or promotions to attract customers and build your reputation.
Top tip! Be sure to let your customer base/social media followers know which shows and fairs you'll be attending. Canva have some great floristry social media templates that you could personalise with your details.
6. The power of social media
Create engaging content on your social channels to inspire potential customers. Share imagery of your previous wedding designs and talk about trends, seasonal favourites and why each stem was selected for each wedding.
Share content in different medias such as reels, carousels and single images. The Floristry Trade Club have some excellent tips on social media marketing for florists.
Top tip! If you're using imagery from a photographer or the image you're using features items from other suppliers, make sure you tag them in your post - they're more likely to share your post to their followers which will help you to reach new customers.
7. Show off your expertise with a blog
Impress your customers as well as boosting your website's SEO with a blog post.
Here's a few wedding themed topics to get you started:
- Different wedding styles/themes
- Trends for 2023 and your predictions for 2024
- Popular wedding flowers and their meanings
- Different wedding bouquet styles
- Colour palettes
Don't forget to include lots of example imagery too!
With an eflora florist website it's super easy to create and add your own blogs to your site in just a few clicks.
8. Use your website's 'About Us' page to your advantage
Choosing a wedding florist is a really personal experience and you can help brides-to-be get to know you from the minute they visit your site. Using your 'About Us' page, introduce yourself and your team (don't forget a team picture too!). You can also use this space to let site visitors know if you have any specialisms or if you've been crowned 'Wedding Florist of the Year', for example.
Adding personalised content to your 'About us' page is a super easy and also effective way of boosting your website's Search Engine Optimisation - which in turn will help to generate more traffic to your florist website. Read our other SEO booster tips on our 'About Us' page booster blog.
From social media to more traditional methods such as trade fairs, there are lots of ways to market your wedding business.
Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo or you can read our other blogs here.
If you are an eflora subscriber, access our exclusive content by joining our private Facebook group.
Domain authority* - a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results. SEO** -Search Engine Optimisation - what helps to improve where your website is listed on search engines such as Google and Bing. Read our 'Beginners Guide to SEO' blog here.