
Choosing your florist website provider is not a decision to be taken lightly - after all, your website is your digital shop window and can make a big difference on whether a customer chooses to buy from you or another local florist/online retailer. We've done the leg work and compared how our websites for florists stack up against our nearest competitors.
Feature | eflora | Competitor A | Competitor B |
Pricing and set up | |||
Monthly price | £93.00 | £64.95 | £79.00 |
Set up fee | £150.00 | £99.95 | £99.00 + £99.00 each year |
✅ | £149 fee | ❌ | |
Product and Delivery Management | |||
Add and edit local products | ✅ | ✅ | ✅ |
Set delivery areas | ✅ | ✅ | ✅ |
Set delivery prices | ✅ | ✅ | ✅ |
✅ | ❌ | ❌ | |
Automatic network relay for orders outside of your local area | ✅ | ❌ | ✅ |
Click and collect functionality | ✅ | ✅ | ✅ |
Set holiday dates in calendar to manage your availability | ✅ | ❌ | ✅ |
E-commerce & Payment Features | |||
Secure shopping cart | ✅ | ✅ | ✅ |
Smart merchandising | ✅ | ❌ | ❌ |
Google Pay | ✅ | ❌ | ✅ |
Website Maintenance and Technical Features | |||
Regular software updates | ✅ | ❌ | ✅ |
Mobile responsive | ✅ | ✅ | ✅ |
Website build lead time | 2 weeks | 6 weeks | 5+ days |
Domain management | ✅ | ❌ | ✅ |
OneTrust Cookie Consent (protecting your customer's personal data) | ✅ | ❌ | ❌ |
Marketing and Customer Engagement | |||
Free marketing pack for new subscribers | ✅ | ❌ | ❌ |
✅ | ✅ | ❌ | |
✅ | ✅ | ✅ | |
Support and Training | |||
Regular subscriber newsletters | ✅ | ❌ | ❌ |
User training | ✅ | ✅ | ❌ |
Regular health check calls to ensure you're getting the most out of your website | ✅ | ❌ | ❌ |
Private Facebook community | ✅ | ❌ | ❌ |
Performance, Analytics and Trust Features | |||
Google Analytics | ✅ | ✅ | ✅ |
✅ | ❌ | ❌ | |
Trustpilot widget on site | ✅ | ❌ | ❌ |
Information correct as of February 2025.
And that's just a snap shot! We've got lots of other fantastic website features which are proved to help convert your website visitors into paying customers. Our hands-on support means we're here to support subscribers with any queries they may have with extended opening hours over peak periods. Our latest news page is filled with free articles to help with your wider digital marketing including topics on how to use AI in your floristry business, a social media content plan for florists with examples and tips on how to generate reviews for your florist business.
Don't just take our word for it, here's what some of our wonderful florists have to say about their eflora florist website:

"The whole look of the site is neater and up to date. We have a great blog page and our weekly specials and collaborations are on there too. I'm so glad we embraced the change."
Laura, Regent House of Flowers in Wrexham.
eflora subscriber since December 2024.

"It looks professional yet personal to me, I can easily get hold of the team to change anything I want, to opt out of any Interflora designs or products I want. It’s just been so easy. I have a sticker in my window with my website details on and customers can simply scan it with their phone and browse straight away. If you’re concerned or worried that it may be hard work to set up or maintain, I can assure you that it really is easy and stress free and can only be a great addition to your business."
Forever Flowers in Norbreck.
eflora subscriber since December 2023.

"It's such a great investment. I get a lot more orders than I ever expected and I don't even need to do anything. I can concentrate on other parts of my business knowing everything is being done in the background for my florist website."
David, The Flower Garden in Brighouse.
eflora subscriber since October 2020.
Ready to see your florist website sales flourish? Find out what an eflora florist website could do for your business and book your demo.