Four whole years of building beautiful, industry-leading florist websites - time really does fly, doesn't it? A lot's changed since we launched our first sites back in 2020 but one thing is for sure... We're committed to creating the best websites for local florists. We caught up with the eflora team to find out their favourite memory from the past year...
Jodi - Digital Marketing Product Manager
"It's got to be our Annual Digital Presence and Performance Reports for me. Bringing to life personalised recommendations for online success for each of our florists. The visual format makes it easy for florists to digest and make simple changes to their site which can improve their website's visibility on search engines and also help to increase their online sales. It's something business owners would usually have to pay hundreds of pounds for without an eflora florist website. We used our expertise to gift them this for free and not only that, we've worked with each of our eflora subscribers on a 1-2-1 basis to take their personalised actions to grow their business."
Amanda - Online Content and Development Executive
"For me it’s going through the whole development pipeline cycle and bringing new functionality and features to our eflora florist websites. From idea, to deciding on colour palettes, icons, imagery and other visual elements, to writing that up into technical requirements, creating mock-ups, testing it all, through to late night releases to deliver the new functionality into the live environment. It’s a journey but once complete we can see the benefits it gives our subscribers and that's a great feeling."
We launched 8 new updates to our florist websites back in August and we've got more coming at the end of this year, stay tuned!
Ritchie - Digital Assistant
"I think the best moments for me is when I'm talking to a florist
and explaining how good our eflora florist websites are. From what eflora can do for their business, how I can support them from beginning to end, to a florist filling out the application form, to getting their website up and running and seeing all the orders come in. The icing on the cake for me is receiving positive feedback from florists wishing they had changed to an eflora florist website sooner - it gives me a warm feeling inside."
Find out just how easy it is to set up your eflora website here.
Kori - Web Designer
"So my favourite thing that I've worked on is the Digital Presence and Performance Reports. It's a real team effort to produce and a really valuable peace of information for florists that can make a big difference to their bottom line."
Imogen - Marketing Executive
"Earlier this year I was lucky enough to have the opportunity to visit some of our eflora subscribers in the Yorkshire. Getting to hear first hand their thoughts about eflora and how it's helped their local business was wonderful - it makes all of our hard work worth it. Thanks to Leeds House of Flowers, The Flower Shop Batley and Michelle's Flowers in Pontefract for having me visit."
Dave - Analyst Manager
"I think my favourite memory is of how well the team worked over the peaks, there was a lot of behind the scenes activity to make sure the sites were optimised to take advantage of the high demand we see. At Valentine's we were up against our best ever year in 2023 and we still managed to grow orders by 15% overall and increase value by a huge 18%! It was really rewarding to see the fruits of our hard work."
Sam - Analyst Administrator
"I love scouting out new florists to join our eflora community. Seeing an instant uplift in a their website's performance and the number of sales after going live with one of our florist websites is fantastic. I also really enjoy merchandising our eflora sites and seeing an increase in conversion as a result of these changes."
We can't wait to see what the next year brings for our eflora florist websites - rest assured that we've got lots planned before our 5th birthday! You can keep up to date with what we're up to and find some handy articles such as our Social Media Tips for Florists over on our latest news.
Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo.
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