In the ever-evolving world of floristry, staying relevant and engaging with your audience is key. A well-crafted blog not only showcases your floral expertise but also connects you with potential clients and flower enthusiasts - it even helps boost your SEO (Search Engine Optimisation - what helps to improve where your website is listed on search engines such as Google and Bing, find out more with our Beginner's Guide to SEO). Whether you're a seasoned florist or just starting out, we've put together a few topics to inspire your next blog post.
Seasonal Floral Trends: Explore the latest trends in floral design for each season. From colour palettes to popular flower choices, keep your audience informed and inspired with what's hot in the floral world.
Flower Care Tips: Share your expert knowledge on how customers can care for different types of flowers/arrangement styles to ensure they stay fresh and vibrant for longer. Offer practical advice on watering techniques, temperature control and trimming stems.
Behind-the-Scenes: Take your readers behind the scenes of your flower shop or studio. Share stories about your creative process, from selecting seasonal blooms to designing your gorgeous arrangements.
DIY Floral Projects: Empower your customers to get creative with flowers by providing step-by-step guides for DIY floral projects. From seasonal table centrepieces or door wreaths inspire them to bring a touch of floral beauty into their homes. You could even put together a few DIY kits for you to sell in your shop or on your florist website to support this - with an eflora florist website, you can upload your own local products in just a few clicks!
Flower Symbolism: Delve into the fascinating world of flower symbolism and meanings. Educate your readers on the significance of different flowers and help them choose the perfect blooms for special occasions. Think birth flowers and their meanings, anniversary or colour significance.
Wedding Inspiration: As weddings are a significant part of a florist's business, offer inspiration and advice for bridal bouquets, ceremony décor and reception arrangements. Write about the design process and how their flowers will be delivered on the big day as well as showcasing real weddings you've worked on.
eflora subscribers - Don't forget to include a link to the wedding consultation form
on your website from this post so that couples reading your blog can arrange an appointment with you. If you're not an eflora subscriber, you can read all about our florist website features here.
Flower-Focused Events: Highlight upcoming flower festivals, workshops, or local events related to floristry. Encourage your readers to immerse themselves in the world of flowers and participate in community gatherings.
Sustainability in Floristry: With sustainability continuing to be a huge trend with consumers, discuss the importance of sustainability in the floral industry and share eco-friendly practices adopted by your business e.g. bio-wrap, no floral foam etc. Educate your audience on the environmental impact of flower cultivation and offer tips for choosing sustainable floral options such as British stems.
Flower of the Month: Introduce a 'Flower of the Month' series where you spotlight a different flower on a monthly basis. Provide interesting facts, care tips, and creative ways to incorporate the featured flower into arrangements.
Customer Stories and Testimonials: Share heart-warming stories and testimonials from your happy customers. Highlight memorable moments from weddings, events or special occasions where your floral designs made a lasting impression.
Our top tips for blogging:
Do your Keyword Research - the process of finding the keywords and phrases that your target audience uses to search for your products or services. Use tools like Google Keyword Planner, Ahrefs or SEMrush to find relevant keywords with a high search volume and low competition that you could work into your blog post.
Link content in your blog post to other pages on your website that are relevant. For example, if you're writing a blog all about peonies, create a link from your blog to one of the peony products on your website.
Drive traffic to your blog posts by sharing them on your social channels.
Feature lots of relevant imagery in your blog to make them visually appealing.
Keep your content up to date and relevant.
All of our eflora websites for florists come with blog functionality as standard so that you can reach as many customers as possible and share your expertise. Find out about our other florist website features and take a look at some examples of our websites.
With these topics, you'll be well-equipped to captivate your audience and establish your expertise in the world of floristry. Let your creativity blossom as you engage, educate and inspire through your florist blog. Happy blogging!
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