Valentine's Day 2025 was very rosy for our eflora florists, in fact, it was officially our best peak ever! But what does that mean exactly? We asked our Data Analyst, Dave, to supply us with a little more info:
Average across all eflora sites between 1st - 14th February 2025 vs the same period in 2024.
Click and collect proved to be extremely popular with customers too! With a huge 44% of orders on Thursday 13th and 22% of orders on Valentine's Day using this service! Wow! If your current florist website provider doesn't offer click and collect, you really are missing out on orders.
Don't just take our word for it either! Jo from Ken Fraser Florist in Sale signed up to eflora in November 2024 and left us this glowing feedback on how her website performed over the Valentine's peak;
"When we joined eflora, we were told we'd get more orders than from our old website provider, but we didn't expect this many! Our Valentine's sales were amazing! We're so happy we made the switch and would tell any florist to do the same. The change was super easy, thanks to Steve and Ritchie. Bring on Mother's Day!"
With performance stats like this, can you honestly say that your current florist website provider is working this hard for you? Sign up to an eflora florist website today and you could have your fabulous new site up and running in time to reap the rewards at Mother's Day.
We're looking to continue with these fab results as we head into the next peak and with our fantastic florist website features and hands-on support. Our annual Digital Presence and Performance Reports include some handy personalised tips for each florist on how they can make their website perform even better!
Ready to make the best decision for your florist business? What are you waiting for? Find out what an eflora florist website could do for your business and book your demo.
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