We're constantly striving to make our websites for florists the best around with regular updates based on industry best-practices and feedback from our eflora subscribers. Last night saw our 4th development release of the year giving florists 8 new updates to their florist website, we've included more details below:
We've simplified the look of product display pages. Previously consumers were presented with multiple variant options including style, size and colour which could quite overwhelming, particularly for funeral orders. We've developed a new facet style with a streamlined look, creating a smoother order journey for customers.
We've updated the product naming convention on all eflora sites making it easier to identify products during busy peak periods.
Changed the theme image in Myeflora to mirror the current style of our eflora florist websites.
5 x bug fixes including resolving a reporting issue in Myeflora and calendar display issues.
"I'm delighted to share that we successfully pushed through 116 hours of updates to our eflora websites last night in our 4th development release of the year.
As you know we monitor the sites very closely so we don't miss a trick when it comes to bugs and slight improvements that we can make to eflora.
We made a promise to always be ahead of our competition in relation to software, features and benefits so along with seven bug fixes and user interface improvements we launched a huge new structure update to the product display pages. You'll see it now follows a clear flow making it easier for your customers to shop on an eflora website. We're confident that there will be a positive change to conversion rates on our florist websites and we'll keep you posted once we've gathered enough data to share."
Jodi Clark - eflora Digital Marketing Product Manager
There's more updates to come too! Stay tuned for our next development release later this year. Take a look at our fabulous florist website features here and find out why we're so much more than just any other old website provider.
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