In today's digital age, a strong online presence is critical for any business to succeed. Being a florist means you wear lots of hats - florist, business owner, marketer, website designer, accountant, need we go on? To make life a tiny bit easier for you, we've compiled the following tips to help you improve the visibility of your florist website whether you're an eflora subscriber or not.
1. Optimise Your Website for Search Engines
One of the most effective ways to improve your website's visibility is through search engine optimisation (SEO - what helps to improve where your website is listed on search engines such as Google and Bing.). This involves optimising your website's content and structure to rank higher in search engine results pages (SERPs). You can use various SEO techniques to improve your website's visibility, including keyword research, on-page optimisation and link building. Find out more on our Unlock new opportunities with Impression’s SEO series blog .
2. Post on Social Media Regularly
Social media platforms are great tools for florists to increase their website visibility. By regularly posting engaging content on platforms like Facebook, Twitter and Instagram, you can attract more visitors to your florist website. You can also use social media advertising to target specific audiences and drive more traffic to your site.
Top tip! It's recommended that most small businesses (like florists) should be posting on social media channels between three to seven times a week! The Floristry Trade Club have a fab Social Media Vlog Series that covers topics such as branding, content strategy and working with influencers (P.S. each video is free for Floristry Trade Club Business Subscribers!).
3. Partner with Other Businesses in Your Area
Team up with wedding planners, event coordinators, funeral homes or other small businesses in your area to offer special promotions or packages. Ask them to link from their website to your website or do a social post about your business with a link to your site - not only will this increases your website's visibility but could also helps you tap into new markets.
4. Focus on Local SEO
Improve your website visibility by focusing on local SEO*. This involves optimising your website for location-based searches, such as "florists near me" or "florists in [city name]."
Here's a couple of really simple ways you can do this:
Use location-specific keywords throughout your website for areas you deliver to.
Add your business address and phone number in the footer and contact page on your website.
List your business on local directories and review sites, such as Google My Business, Yelp and TripAdvisor.
Read our 10 tips for more website visits blog.
eflora subscribers - our SEO partner, Impression, has already reviewed your websites and made recommendations on ways to optimise them for your local SEO. Your dedicated Business Account Coordinator has worked through these suggestions and implemented them on your site - just another fab perk of an eflora website!
5. Create Engaging Content
Improve your website's visibility by creating engaging and informative content. This can include blog posts, videos, infographics and imagery. By sharing valuable content like this, you can attract more visitors to your website and establish yourself as experts in the industry.
With an eflora website, it's super easy to create engaging content with our blogs and content pages features. Find out more about our eflora website features here.
6. Optimise your Website for Mobile
More and more people are using their mobile devices to browse the internet, so it's essential that your florist website is optimised for mobile devices. This means making sure your site is mobile-friendly, easy to navigate and loads quickly.
All eflora websites are built with Mobile-first technology so your site will work seamlessly across mobile, tablet, laptop and desktop.
7. Use Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a great way to increase your website visibility. PPC ads appear at the top of search engine results pages and can be highly targeted to specific audiences (ever noticed those results with 'Sponsored' or 'Ad' next to them?).
Top tip! Be sure to select keywords that are relevant to your business otherwise you could very quickly reach your PPC budget with little results. Tools such as Google Ads, ahrefs and Semrush can help with your Keyword research.
From SEO, social media, content marketing, mobile optimisation and PPC - there are lots of ways to improve your florist website's visibility, attract more customers and grow your business.
Not part of eflora yet? What are you waiting for? Find out what an eflora florist website could do for your business or you can read our other blogs here.
If you are an eflora subscriber, access our exclusive content by joining our private Facebook group.
*Search Engine Optimisation (SEO) - what helps to improve where your website is listed on search engines such as Google and Bing.